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Integrating Your Business Cloud Systems: The Benefits For every business looking to grow, it’s important to understand the needs of the customer and tailor its products/services to these needs. If you’re running an ecommerce business, chances are you use various software applications to handle the different segments of the business. For example, you might be using Shopify as your shopping cart software, QuickBooks for accounting tasks, and Salesforce CRM for lead and prospect management. Maybe you also use NetSuite for its robust back-office functionality. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected. The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. With the use of an iPaaS integration platform, it’s possible to connect all your cloud-based apps and improve on efficiency. Check out these three reasons why you’ll want integration for your business software solutions. Customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When the same customer information is accessible to all your employees departments, responding to customer inquiries is much easier. Your sales team is able to spot up-selling and cross-selling opportunities, and they can also keep track of service inquiries, orders, and invoices.Your staff is able to provide a more consistent service experience, thanks to real-time visibility of customer data.
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Streamlining business processes When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. Hours upon hours must be spent checking the inventory for items ordered, reconciling orders with payments, copying customer data from one platform to the next, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. Much of the time that should otherwise be spent enhancing customer experience and growing the company goes to waste updating records and fixing errors. When your systems are integrated, all the processes are streamlined and the data is more accurate. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Integrated systems take care or many time-consuming tasks, thereby freeing up time for staff to focus on more important matters. Accelerated growth With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And since you’re capable of providing great customer service, scaling business operations without compromising on customer experience is possible.